Store Manager: Jim Wallace
Jim grew up in Louisiana, learning how to fly fish for bass and pan fish. He picked up trout fishing when he moved to western New York and has enjoyed exploring the many local streams. He’s also had the chance to fish in New Mexico, Colorado, Maine, and New Hampshire. Jim has over 25 years experience in outdoor retail, working for both independent stores and with Eastern Mountain Sports at the store, district, and corporate levels. He’s excited to lead the Orvis Rochester store and looks forward to outfitting you for your next adventure—be it to your local pub or fishing destination.
Fishing Manager: Ethan Law
Ethan is an accomplished angler and a member of Team Freestone- a competitive Fly Fishing team. He competed in the Lake Placid National Fly Fishing Championships and has been a featured fly tier at Syracuses Tie One On event for anglers.
In addition, Ethan is a well-known ambassador of the sport in the Rochester community. Currently, he serves on the Board of Directors for the Seth Green TU chapter. Ethan also volunteers his time with the Wounded Warriors Project and Casting for Hope.