Store Manager: Jim Wallace
Avid outdoorsman, lifelong angler, and seasoned traveler, Jim Wallace is always up for adventure. Though he grew up in Baton Rouge, Louisiana, Jim’s lived in New Mexico, Colorado, New Hampshire, Maine, and New York, and has visited 41 of our 50 states. He’s even had the opportunity to take a group of Orvis customers to the Orvis-Endorsed El Pescador Lodge in Belize, and though the renowned saltwater grand slam eluded him on that trip, he vows to return to settle the score. An outdoor retail veteran, Jim’s been at Orvis Rochester since it opened in 2013 and, in that time, has proven himself as the go-to guy when things need getting done—or taught, as he has also been quite instrumental as an instructor for our ever-popular (and free) Fly Fishing 101 and 201 classes. It’s no surprise, though, as Jim’s been a fly fisher for over 30 years. Jim always looks forward to meeting new faces and welcoming back the regulars and is always eager to help his customers with what they need, whether it’s apparel, gear, or guidance, so they can make the most of their outdoor adventures. 

Fishing Manager: Michael Brewer